About Alvarado Street Brewery

Our Team

J.C. Hill

Co-owner & Head Brewer

J.C. began his career in beer by opening a small craft beer-focused rotisserie sandwich shop on the San Diego State campus in 2009 with his college friend, Alex Pierson. Shortly after he began homebrewing, this hobby quickly turned into an obsession. Hill and Pierson opened a second location in Pacific Beach in 2011 with a small 3 bbl brewery, dubbed “Amplified Ale Works”. In the meantime, Hill earned a degree in Brewing Science and Technology from the Siebel Institute and became a Certified Cicerone.

In late 2013, Hill got a call from his father, John, asking if he’d like to open a brewery restaurant in Monterey. The opportunity to collaborate on a project with his father and move home to Northern California to start a family with his wife, Melanie, could not be ignored, and soon the father-son team opened Alvarado Street Brewery & Grill in May of 2014. Two years into the venture, they decided to augment their vision by opening a 60 seat Beer Garden to replace the back parking lot of the restaurant, and open a 20 bbl production facility and tasting room in Salinas.